Shared Experiences and Emotions Are Driving the New Wave of Health Media

Remedy shifted from databases to emotional connections

In 1996, WebMD joined the digital space and carved a unique path for health media. Anyone and everyone could look up their symptoms and self-diagnose their illnesses.

This marked a movement from print to digital for health media brands, as WebMD was mostly sharing information previously recorded in medical journals and pamphlets.

Two years earlier, in 1994, Remedy Health Media launched with a similar mission. But as WebMD took off, thanks in part to being mentioned in early episodes of The Office (Dwight used it to determine why Michael was feeling crummy), Remedy

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