Share Virtual Beers with Guinness' Facebook App
Media Mad Men at Guinness engage with social media for St. Patrick's Day ad campaign.
Are you ready for St. Patties Day? Guinness is. The irish beer label has launched a Facebook app that allows friends to share virtual pints with one another through the Social Network.
The app is expected to launch today in an effort to get the Guiness label on everyone’s mind for St. Patrick’s Day.
The brand’s Facebook page has already been “liked” by 169,507 Facebook users, and the campaign hopes to spread the word through social media.
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