Seventeen magazine is looking to shake up advertiser dollars by showing it’s more adult than its name suggests. Its September issue is the first under relatively new editor in chief Michelle Tan, and she made sure things were different.
According to WWD, Tan has expanded features in print and worked with Seventeen’s online team to provide snappier, newsier content. Tan wants the magazine to cover issues like race and gender issues.
Despite those changes, fashion remains a focus for Seventeen.
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