Hawaii Scientist Hijacks Seventeen Magazine Hashtag

Thanks to a brainiac Hope Jahren (pictured), Seventeen magazine’s #ManicureMonday Twitter archives will never be the same.

Per a summary on Slate by Jason Bittel, it is Jahren – an isotope geochemist and laboratory scientist at the University of Hawaii Manoa – who came up with the hilarious idea of hijacking the publication’s latest round of regular Monday hashtagging. Instead of perfectly manicured cuticles, she got all sorts of scientific community folks to join in with pictures of more workman-like human digits:

When her academic colleagues asked her why she wastes her time tweeting, Jahren responds by saying it’s better than wasting her time writing publications nobody will ever read.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in