Seventeen EIC Ann Shoket: Recession Is Chance To Be As "Creative As Possible"

We talk to Shoket about how the economy is affecting her publication — and the industry as a whole. But she also has a way to combat the negativity. “Nobody wants to read a magazine that’s a downer,” she says. “Our whole mission is to help girls have fun and celebrate that exuberant, crazy hyper caffeinated fun of being a teenager.”

Shoket says the recession is a time to be creative.