Seventeen.com Launches Augmented Reality Shopping App

Seventeen.com continues to up its interactivity. Back in June, we gave you a little tour of the site’s makeover and its increased focus on creating an online destination for teens to become more “sociable” with one another and with Seventeen editors alike. Now, the website has launched an augmented reality shopping application as part of JC Penney’s back-to-school collaboration with Hearst. The application is made possible by metaio, a company specializing in augmented reality applications.