Seth's Spring Ting

Following on the heels of this Vanity Fair article on the Boston Red Sox, it was announced last week that Seth Mnookin is writing this book…and apparently the lucky members of Red Sox discussion site “Sons of Sam Horn” are getting a hefty preview. The site, described by Mnookin in his article as “a catchall site for Red Sox obsessives and stat geeks,” has given Mnookin ample opportunity to warm up his pitching arm. At 388 posts since December 2003 and

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in