Set the Bait and Reel ‘Em In: How to Convert Facebook Fans Into Customers [Infographic]

One of the biggest challenges with social media has been identifying the return on investment. A study recently indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.

One of the biggest challenges with social media has been identifying the return on investment. A studty recently indicated that a Facebook “like” could be worth up to $174. While businesses and social media marketers alike understand the necessity of building a Facebook following, for many the conversion from fan to paying customer is still puzzling.

According to digital engagement firm the Abbi Agency, making the conversion is like fishing — you have to set the bait and reel them in. They’ve created outlined a three-pronged strategy for using Facebook to drive traffic and make sales which includes:

  • 50 percent engagement content
  • 50 percent promotional content
  • reeling in the fans hooked on the bait you’ve set.

Here’s the full infographic explaining each step:

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