SessionM launches Re:Engage for bringing back inactive app users

Mobile loyalty and rewards platform SessionM has announced its newest set of tools for mobile publishers, aimed at increasing consistent app visitation and decreasing high churn rates. The new toolset includes access to audience re-engagement campaigns, deep user analytics for audience segmentation and targeting, and support for contests to help increase app discovery.

SessionM’s audience re-engagement feature, called Re:Engage, can reportedly bring back up to 27 percent of inactive app users. For instance, fitness app Nexercise has already used Re:Engage to bring back inactive users, by targeting them with email or display ad campaigns.

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