Service-Heavy FOB Pitches Fit Right Into Weight Watchers Magazine

Tip the scales in your favor with these pitching tips.


weight-watchers-magazineWeight Watchers Magazine, which debuted only five years after the popular weight-loss plan did in the early ’60s, isn’t only for those counting those ubiquitous WW points. The magazine generally targets moms in their 30s and 40s who care about healthy living but may be carrying some extra pounds, thanks to a hectic lifestyle.

In terms of content, vp of content/editor in chief Theresa DiMasi advises against pitching without browsing at least a year’s worth of back issues. “And whatever [you] pitch has to be better than anything that’s in the magazine right now,” she adds.

As a general rule, an ideal pitch contains the latest research on a topic, identifies a trend and clearly gives the reader information that can help her in her life right now. And your best bet is to send those pitches to one of the departments in the front-of-book section.

For more, including the specific sections in need of ideas, read: How To Pitch: Weight Watchers Magazine.

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