Service-Heavy FOB Pitches Fit Right Into Weight Watchers Magazine
Tip the scales in your favor with these pitching tips.
Weight Watchers Magazine, which debuted only five years after the popular weight-loss plan did in the early ’60s, isn’t only for those counting those ubiquitous WW points. The magazine generally targets moms in their 30s and 40s who care about healthy living but may be carrying some extra pounds, thanks to a hectic lifestyle.
In terms of content, vp of content/editor in chief Theresa DiMasi advises against pitching without browsing at least a year’s worth of back issues. “And
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