September 11: How The Teenage Mutant Ninja Turtles (of Australia) Forgot

never_forget“Never Forget.”

It was the rallying cry heard ’round the world following that fateful day of Sept. 11, 2001–and it’s still a very sensitive topic for many in the United States and beyond.

Paramount Pictures Australia came a little too close to that memory for comfort in promoting its upcoming film Teenage Mutant Ninja Turtles–and had to issue a quick apology after social media took notice.

Paramount’s biggest end-of-summer blockbuster looks to be the Michael Bay ACME-explosives-gone-haywire Teenage Mutant Ninja Turtles.

TMNT 911 posterTo commemorate the festivities, the company released this ill-considered tweet: “Check out the official poster for #TMNT in cinemas September 11.”

No biggie, until you see the poster: Take a good look.

The

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