How To Optimize Your Headline for Better Search Ranking
When matching search terms to articles, Google looks more closely at headlines than the rest of the text, so it’s important to know how to make your headline more noticeable.
First, make sure your keywords are in the headline — and as close to the beginning as possible. “The importance of a keyword exponentially decays the further to the right it shows up in a title,” said David Wolf, an SEO expert and CEO of InBusiness, Inc.
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