Can Social Media Data Predict Stock Price Changes? Sentiment Analysis (Part 5 of 5)

Strategy consulting firm Altman Vilandrie & Company conducted a proof-of-concept study to test if their really may be predictive value to their customers to measure consumer sentiment in social media. The results warrant further exploration of social media as a proxy for actual sentiment. And the study exposed what might be a skew in news media sentiment. Details after the jump

In yesterday’s post, I ranted a bit about how correlation is often confused with causality — the trap of assuming “A” caused “B” because it’s easily observed that “B” occurred after “A”.  Strategy consulting firm Altman Vilandrie & Company conducted a proof-of-concept study to test if there really may be predictive value for their customers in measuring consumer sentiment expressed in social media.

Granted, this was only preliminary research. But the results warrant further exploration of social media as a proxy for actual sentiment. And

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in