#SELFIE Is a Viral Marketing Success -- But Have Netizens Been Duped?

The track that seems to both celebrate and mock the #selfie has amassed more than 30 million views on YouTube and is No. 1 on the Billboard dance charts.

Few things have more viral potential than art imitating social media. Case in point: the Chainsmokers earworm #SELFIE. The single, a dance track that seems to both celebrate and mock the selfie, has amassed more than 30 million views on YouTube and is No. 1 on the Billboard dance charts.

According to Emily Yahr, a reporter for The Washington Post, the track by The Chainsmokers is just an “exercise in forced viral media.” Yahr points to the “Harlem Shake,” which she says only went viral because Maker Studio is good at what it does and made it go viral.

Well, looks like the creators of “#Selfie” chose a similar path, and in turn, you can feel the unappealing desperation to go viral.

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