Self-serve Facebook advertisers can use third-party data targeting to reach users by offline purchases, occupation and more

Facebook today announced the availability of new “partner categories,” audience segments created by third-party data providers that U.S. advertisers can use for targeting via Power Editor or the API. Grocery habits, occupation and car ownership are among the new options self-serve advertisers have access to on the social network

Partner categories are similar to Facebook’s broad category targeting, but they are created with data from third parties that many advertisers already work with, Acxiom, Datalogix and Epsilon. These

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