Self-serve audio ad platform Spotify Ad Studio debuted in the U.S. last September, and the U.K. and Canada are next on the music-streaming service’s playlist.
Spotify announced the expansion of its public beta Tuesday, saying Spotify Ad Studio lets marketers “of all sizes” create audio ads for its platform “in minutes.”
Brands can either upload scripts and choose background music, with Spotify Ad Studio recording voiceovers for the spots, or they can upload full audio spots directly to the platform.
Ads created with Spotify Ad Studio can be targeted via musical taste, location, gender, age and activity, as well as to users on mobile or desktop.
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