Self and The Players' Tribune Will Partner to Spotlight Female Athletes

Olympian Ibtihaj Muhammad will executive produce a video series

For the first time, two separately owned brands are coming together to showcase women in sports. Self, a Condé Nast title, as well as The Players’ Tribune, founded by Derek Jeter, will partner to create co-branded content.

“We’re all just so excited about the idea of connecting with more female athletes and giving a platform to these really important conversations and telling these stories,” said Carolyn Kylstra, editor in chief of Self.

The two platforms aim to collaborate on a range of material, with an expected fall release, to tell “powerful” stories with athletes that “other people aren’t telling,” said Jessica Robertson, head of content at The Players’ Tribune.

That will include personal essays and a video series, which will be executive produced by Olympic fencer Ibtihaj Muhammad.

Muhammad

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in