Seed to Be Shuttered?

Is Seed, the slick science magazine started by boy genius Adam Bly, going to be the next casualty of the ad recession?  

Seed will continue to exist in print but will change its price, content and publishing schedule, an executive there said.

“In light of the declines in print ad revenue that we and all publishers—including our competitive set—are facing, we’re focusing more of our efforts today on digital,” Fabian Savenay, senior vp, sales and marketing at parent Seed Media Group, wrote in an email. “The print product is very much in existence and will be a part of our future. Although it’s too premature for an announcement, we will soon introduce a new pricing, content, and frequency strategy for the magazine.”

Bly, who at 16 was the youngest researcher at the National Research Council of Canada, according to Seed’s Web site, launched Seed in 2005 to explore science’s impact on business, politics and society. In 2007, the magazine was a finalist for National Magazine Awards in the General Excellence (100,000 to 250,000 circulation) and Design categories.

Published bimonthly, Seed had a circulation of 132,609 in the six months ended Dec. 31, 2008, flat with the year-ago period, per the Audit Bureau of Circulations.

Softness in ad spending by automotive, finance and technology marketers has cut into all science/technology magazines (Seed not included). This year through May, ad pages for the category overall declined 30 percent, according to the Mediaweek Monitor.