SeattlePI.com's Growing?
Hearst says that SeattlePI.com’s April 2009 traffic was 1.6% higher than April 2008, and 4-09 was the paper’s first full month of operating as an online-only operation.
Peter Kafka at MediaMemo has some questions about the numbers: “My gut is that even though the Hearst-owned site has an edit staff 80 percent smaller than its predecessor paper, it still won’t be able to generate enough traffic and advertising to cover its costs…Hearst offers up a bevy of traffic stats that show the site has grown even as its staff has shrunk.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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