Mobile-focused ticketing platform SeatGeek became the first company to sell tickets directly via Snapchat when it offered seats to a Major League Soccer match directly via the messaging application last month.
Snapchat began testing native ecommerce capabilities in February, and SeatGeek offered tickets to Los Angeles Football Club’s May 26 match versus D.C. United via the home club’s Snapchat Story, as well as a Snapcode on the LAFC website.
SeatGeek said Snapchat users were able to swipe up, select their seats and check out, all via a few taps on the Snapchat app.
The ticketing platform added that it will work with the messaging app to add more events to their integration, which will allow athletes and performers to sell tickets directly to fans.
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