Searching for Life on Hulu

Just over a year ago, Hulu sold out its advertising inventory. And while still a nascent offering, that was a notable achievement in a world of Internet startups largely focused on capturing users before dollars. Not that the site lacks for viewers: Hulu has grown at a clip not anticipated even by its own backers. In February, less than a year after launch, Hulu became the Internet’s second-most-popular video site, trailing only YouTube, according to Nielsen.

Hulu has taken the lead in forging a business model for legal long-form Internet video, a content area that didn’t even exist as recently as three years ago.

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