Searches on Pinterest Reflect the New Realities of the Covid-19 World

Yeastless bread recipes and working from home with kids saw massive gains

The coronavirus pandemic caused “marked shifts in behavior over the past couple of weeks,” Pinterest content strategist and marketing writer Felicia Baskin wrote in her introduction to the platform’s analysis of top searches across the past few weeks.

She added, “It’s not exactly business as usual these days. Everyone is scrambling to adjust to the new normal—both at work and at home … There’s also a much bigger emphasis on ideas that can happen fast, with whatever’s already on hand.”

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