SCVNGR Gamifies Skiing At Stowe Mountain Ski Resort

As the gamification of life progresses, leisure and entertainment venues are gearing up to draw crowds using game mechanics. The latest announcement comes from skiing and snowboarding destination Stowe Mountain Resort who is partnering with game platform SCVNGR to create a fun experience for skiers and riders.

As the gamification of life progresses, leisure and entertainment venues are gearing up to draw crowds using game mechanics. The latest announcement comes from skiing and snowboarding destination Stowe Mountain Resort who is partnering with game platform SCVNGR to create a fun experience for skiers and riders. More after the jump.

As the first ski resort to apply game mechanics, the fit is a natural one with SCVNGR, a company we covered initially back in May, that specializes in providing a framework for players interested in visiting places and doing challenges in exchange for reward points and badges. In Vermont-based Stowe Mountain Resort, players have a variety of quick challenges (15 total) that they can engage with right away such as sharing the name of a favorite Stowe trail, reporting ski conditions and more. Completing challenges yields points that players can use to unlock Stowe Badges and enter prize competitions like lift tickets and Point Cards that are awarded weekly.

“We’re stoked to be teaming up with Stowe Mountain Resort as the first Ski Mountain to leverage social gaming and reward loyal visitors on SCVNGR,” said Ashleigh Reisner, City Princess and outdoors enthusiast at SCVNGR. “Our partnership with such an innovative, quality-driven Ski Mountain will serve as an example for others in the industry to follow.”

SCVNGR is one of the front runners in the location based wars, sharing the spotlight with competitors Gowalla, Booyah, Foursquare and others. In August the mobile-social game announced Facebook Places integration that would enable SCVNGR check-ins and challenge completions with a specific Place while simultaneously allowing Places activity to be imported into SCVNGR’s venue pages.

The strength of SCVNGR lies, however, in letting businesses build custom challenges. This is the exact functionality that Stowe used paying for branded challenges SCVNGR charges for. SVNGR also partnered with the cities of Chicago and Atlanta in October to power city tourism treks in which players received points for completing challenges such as visiting authentic taqueries and the Navy Pier.

Check out the free SCVNGR app at either the Android Market or Apple App Store, head to Stowe Mountain Resort in Vermont, do challenges, earn points, unlock Stowe Badges and win sweet prizes! For more information about Stowe Mountain Resort challenges on SCVNGR, please visit scvngr.com/stowe

“We’re always looking for new ways to integrate cutting-edge technology and enhance our guests’ experience,” said Jeff Wise, Director of Communications at Stowe Mountain Resort. “From our on-mountain experience to dining to night life, SCVNGR’s social game engine provides a perfect way for Stowe to engage our guests with everything the resort has to offer.”