Scribd Adopts Facebook Instant Personalization

Social reading and publishing site Scribd is the latest service to adopt Facebook’s Instant Personalization.

A blog post on Facebook by Facebook Platform product marketing manager Fran Larkin explains: “Starting today, when you visit Scribd while logged into Facebook, you will see personalized reading recommendations based on what your friends are sharing and on your Facebook likes and interests. And when you find something that you enjoy, with a simple click of the Like button, you can quickly and easily share it with your friends.”

Apparently Scribd users share more than 55,000 items every day, including teachers disseminating class materials, authors publishing books, friends exchanging recipes and hobbyists discovering antique manuals.

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