Scott Walker’s Digital PR Resigns Over Tweets

Members of the opposing party alerted the Des Moines Register.

If you only take one PR lesson from the 2016 presidential campaign to date, it’s this: never tweet and never update your Facebook page — especially if you have thoughts that may be construed as racist, sexist, or insulting to the state of Iowa.

The latest operative sunk by social media is Liz Mair, the political PR veteran named head of digital comms for Governor Scott Walker’s presidential campaign.

She resigned late last night after less than two days on the job. Here’s the statement she gave to the Associated Press, as reported by Politico:

“The tone of some of my tweets concerning Iowa was at odds with that which Gov. Walker has always encouraged in political discourse. I wish Gov. Walker and his team all the best.”

She then explained what happened on Twitter, of course:

Mair correctly blames the opposition party for the story, which noted that “Democrats pointed out to the Register that several of Mair’s recent tweets bash Iowa”:

Despite Mair’s grudging admiration for her enemies, it’s nice to know that one thing holds true in politics: Democrats and Republicans will never, ever get along — even if they agree.

James Carville and Mary Matalin are the exception that proves the rule.

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