Scott Stowell Does Some Very Good Design

We went to a party last night at Good’s pop-up store here in New York where we met editor Morgan Clendaniel, publisher Max Schorr, creative director Casey Caplowe and designer Tyler Lang. So it was only fitting that at today’s Cause/Effect we’d see Scott Stowell of Open, whose firm has been the driving creative force, along with Caplowe’s team, in cranking out this fine mag (which as you can see above, kinda, was shelved with the gun mags when the design issue featured an AK-47 on the cover).

The philosophy of Good’s design is “totally mainstream, to preach to the non-converted,” drawing from great old mags like Esquire, Colors, Time Out, and even some of the extinct features from Wired.

AW+

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