Scott Stossel on The Atlantic's Success, Obstacles
The Atlantic editor Scott Stossel recently spoke to Nieman Fellow Rachel Emma Silverman on his outlet’s online and print successes and obstacles in a changing media landscape.
The two discussed a variety of topics including writer salaries, the hiring of big names, and gender and racial parity at the outlet.
On going fully-digital:
“My hope is that we’ll continue to get enough print advertising to invest in the print product. But I’m platform agnostic. In fact, if we could suddenly convert our 500,000 print subscribers—all of them pay, even though all the content is free on the Web—to digital subscribers and scrap the print magazine, our bottom line would be so much better.
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