Scion Wants to Reinvent the Wheels
Reinvent the Wheels, a six-episode Web-exclusive video series and cross-platform marketing campaign from Scion, will launch Monday at 9 p.m. ET/6 p.m. PT, and the series is also available for embedding on other Web sites via a widget.
Comedian Angie Greenup hosts Reinvent the Wheels, which gives up-and-coming artists the chance to team up with a car-tuner shop and customize a Scion car using their own ideas. Los Angeles tattoo artist Zulu will serve as a mentor to the contestants.
Scion
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