Scienceblogs Kills Pepsi-Sponsored Blog

Well that was fast. Scienceblogs.com has been taking heat over the last 48 hours, after it quietly launched a blog, Food Frontiers, which was sponsored and written by staffers for PepsiCo.

Now, Seed Magazine and Scienceblogs founder Adam Bly says they have pulled Food Frontiers from the site.

We apologize for what some of you viewed as a violation of your immense trust in ScienceBlogs. Although we (and many of you) believe strongly in the need to engage industry in pursuit of science-driven social change, this was clearly not the right way.

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