Science and Tech Publisher Purch Bolsters E-Commerce

Aims to get more revenue with new storefronts

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites— and Live Science—with more stores in the works for most of its sites. The strategy mirrors that of other hybrid retailer-publishers like Thrillist.

While Purch maintains that it's profitable and has received $100 million in revenue, the company continues to seek additional ways to monetize its content using its 78 million monthly readers.

Just last month, for example, the publisher rolled out a new service to let companies buy native ad pages containing editorial reviews of their products. As Purch CEO Greg Mason put it, "The future of publishing will involve stronger incorporation of content and commerce to provide comprehensive experiences for audiences that build brand loyalty."