From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of its most popular websites—Space.com and Live Science—with more stores in the works for most of its sites. The strategy mirrors that of other hybrid retailer-publishers like Thrillist.
While Purch maintains that it's profitable and has received $100 million in revenue, the company continues to seek additional ways to monetize its content using its 78 million monthly readers.
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