ScanScout Rolls Out 'Super Pre-Roll' Ad Unit
Online video ad network ScanScout has introduced a new ad unit–the Super Pre-Roll–which the company is presenting to advertisers as a more interactive alternative to typical online video ads.
Super Pre-Roll ads take a company’s existing TV spot and places multiple interactive ‘overlay’ placements on top of it. But unlike most overlay ads, which appear at the bottom of a video player at the start of a particular clip, the Super Pre-Roll’s various overlay placements appear at various positions on the screen–are designed to correspond with an ad’s content.
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