Saving Local TV News Using Facebook

What does it mean when television station’s editorial meeting’s move away from the discussion of television production to Facebook hits and twitter followers?

The Denver Post TV critic, Joanne Ostrow, got a nice glimpse into a recent editorial meeting at a local Denver television station, and Ostrow came to the conclusion that local stations are surviving and even thriving in this new arena. Here’s a glimpse of an editorial meeting when you don’t just focus on the tube, but also how many Facebook friends and Twitter responses the station gets.

Making

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in