Save the Children Campaign Targets Famine in East Africa

Using heartbreaking footage from East Africa and a soundtrack by Bob Marley & the Wailers, director Kevin MacDonald has created the clip above for Save the Children, which has intensified its fundraising efforts to benefit children starving in Somalia.

The organization’s new social media campaign “I’m Gonna Be Your Friend” (the song is called “High Tide or Low Tide”)  has a website where you can view the clip, click on a link to download the song, and click to make a donation.