Sassy Magazine Creator & The Style Rookie Team Up For New Teenage Rag

Here’s a reason to get excited: two of the most compelling voices in women’s media are teaming up to create a magazine for teenage girls. Tavi Gevinson, the 14-year-old fashion blogger, is joining forces with Jane Pratt, creator of the legendary 90s teen magazine Sassy and the fashion periodical for thinking women, Jane.

Gevinson may be a whippersnapper, but she has already proven herself to be a gifted fashion critic, stylist, and social commentator. In addition to her popular blog The Style Rookie, she has contributed to Jezebel and Pop magazine, and was recently the subject of a New Yorker profile. Most importantly though, she knows her subject matter. The new publication, she explains on her blog, will be “a magazine for an audience of wallflowerly teenage girls.”

While Pratt has remained mum on the collaboration, Gevinson is already soliciting contributions. She writes:

This is supposed to have a “for the people, by the people” kinda vibe. We want to find the best possible group of people for this project, and a wide range of ages, styles, etc.

If you want to be a part, email us., because we haven’t decided on a title yet. (Hey, if you have an idea for a title, that would be great, too!)

The mag will have a website and publish three print issues a year. Gevinson told Women’s Wear Daily they hope to have a masthead finalized by the end of the month.