Sarcasm Is Hard to Discern on Social Media
Most sarcasm isn’t obvious or tagged #sarcasm. Algorithms would need better behavioral analysis capabilities if they are to identify sarcastic statements.
Sarcasm is difficult to detect online, whether as a user or as an algorithm. Sentiment analysis can help, but there are limits to its effectiveness. An article from cloud-based social intelligence agency Infegy examines the problems resulting from the use of sarcasm online and offers solutions for more accurately identifying and dealing with sarcasm.
- People can’t reliably interpret sarcasm. Sarcasm can be quite nuanced, especially in text-only mediums. Users are notoriously bad at both identifying and creating sarcasm, according to a study cited by Infegy.
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