Sarcasm Is Hard to Discern on Social Media

Most sarcasm isn’t obvious or tagged #sarcasm. Algorithms would need better behavioral analysis capabilities if they are to identify sarcastic statements.

Sarcasm is difficult to detect online, whether as a user or as an algorithm. Sentiment analysis can help, but there are limits to its effectiveness. An article from cloud-based social intelligence agency Infegy examines the problems resulting from the use of sarcasm online and offers solutions for more accurately identifying and dealing with sarcasm.

  1. People can’t reliably interpret sarcasm. Sarcasm can be quite nuanced, especially in text-only mediums. Users are notoriously bad at both identifying and creating sarcasm, according to a study cited by Infegy.
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