Influencer Marketing in 2017 to Evolve into Brand/Agency-Owned Networks

Influencer marketing will continue to grow at the fastest rate ever during 2017, with clear winners emerging in the category.

Influencer marketing took a huge leap forward in 2016, as brands began to fully realize the power behind social media and those with loyal and engaged followings.

As the CEO of an influencer marketing platform for five years, I’ve seen firsthand how brands have successfully and unsuccessfully navigated these previously unchartered waters.

I’ve watched brands and agencies morph from skeptics, to inquisitive, to trying out every influencer company as if they are all new flavors of the month.

I’ve watched brands and agencies become believers from the campaigns they have tested, and I’ve watched them learn best practices to set influencer campaigns up for success from the start.

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