WSJ Social Media Editor Reveals Her Favorite Analytics Tool

Ever heard of PublishCheck?

When you have a job title as impressive as the one Sarah Marshall holds, the analytics tools need to match.

And so it is that the Wall Street Journal’s social media editor for Europe, the Middle East and Africa – currently on a three-month newsroom assignment here in New York – counts first and foremost on something called PublishCheck. Marshall told’s Madalina Ciobanu that PublishCheck is her “favorite of all the analytics tools.” That got FishbowlNY wondering what this tool does.

A product manager for PublishCheck, based in London, was kind enough to send us an overview of the features. The basic premise of the App is to streamline and customize Web data analytics for editors and journalists who don’t have time to pour over the granular data. Here are just a few examples of the kind of dashboard information that PublishCheck tabulates:

– Facebook, Twitter, Google+, Pinterest, LinkedIn shares per article;
– The posts from branded social accounts which link to articles;
– Competitor’s articles and the number of social shares;
– Google crawl errors.

Monthly subscription rates range from $1,000 to $5,000, depending on the volume of articles being tracked and number of users. For those interested, PublishCheck can be contacted via email ( or Twitter (@PublishCheck).