SapientNitro Enters Partnership With Facebook Marketing Partner Adaptly

Adaptly, a Facebook Marketing Partner, announced recently that the company has partnered with SapientNitro, a Publicis company.

With the strategic partnership, Adaptly will become the agency’s social ad technology partner in North America, enabling SapientNitro to leverage Adaptly’s services to improve social advertising opportunities for clients.

SapientNitro has used Adaptly’s media buying technology since 2014, but this partnership will allow the company to offer better solutions for clients.

Sean Black, SapientNitro’s North American director of innovation and strategic partnership, commented on the announcement:

Paid social media advertising is at the top of our clients’ priority list. These