Samsung Just Revealed at CES That It’s Sold 5 Million Virtual Reality Headsets

The company also debuted several products

Headshot of Marty Swant

While Samsung may have made some less than friendly headlines in 2016 thanks to concerns about exploding phones, the Korean tech powerhouse has no doubt been a leader in bringing virtual reality to the masses with its affordable Gear VR headset. Today, during a media preview at CES, the company said it's sold more than 5 million of them.

The announcement is likely to be good news for VR content creators in the media and advertising worlds who might be wondering about Gear VR's audience. According to Samsung Electronics America president Tim Baxter, VR users have consumed more than 10 million hours of video content on Gear VR devices.

Baxter's comments came at the beginning of Samsung's major unveiling ahead of the massive tech conference's official start Thursday morning, when more than 100,000 people will descend on the Las Vegas Convention Center to check out the latest software and gadgets to debut or hit the shelves later this year.

In his comments about the Galaxy Note 7—which has been recalled because they were literally catching on fire—Baxter, who admitted the company faced "some challenges" in 2016, said his team is working internally and with third parties to figure out what went wrong with the batteries in the Note 7.

Here are a few of the other products unveiled by Baxter and other Samsung executives today:

Samsung QLED television

The company debuted a 75-inch TV powered by Quantum dot technology, which adds metal to the material within the screen to improve light and color for less degradation. The company also announced a new wall mount without a gap and a chord that allows the TV to connect to every device from the same chord.

UHD Blu-ray player

Samsung debuted its next-generation Blu-ray player, which allows users to stream content straight to a mobile device. It also unveiled a wireless Soundbar speaker.

Family Hub 2.0 refrigerator

It also announced the latest line of smart refrigerators. The Family Hub 2.0 lets consumers give the unit voice commands for recipes or to know what's inside. The appliances can also stream music thanks to new partnerships with Spotify and iHeartradio.

@martyswant Marty Swant is a former technology staff writer for Adweek.