Samsung Tries 'Choose Your Own Adventure' With New YouTube Campaign
A downtown grocery store is robbed and Samsung asks viewers who should save the day in a new interactive YouTube campaign. The Nerd, The Hot Girl, The Grandma, The Fan or The Kung Fu Master?
Samsung always pulls out all the stops with innovative video campaigns, from 3D projection mapping to the first ever YouTube takeover game and one of the most original unboxing videos of all time. Now they’re at it again, and this time Samsung is going interactive with a new YouTube campaign for their Android-based Galaxy Player 50.
The Samsung Galaxy Player 50 campaign is a simple choose-your-own-adventure style experience. Basically, it stages a robbery in a grocery store in “downtown” and asks viewers who they would like to see save the day – The Nerd, The Hot Girl, The Grandma, The Fan or The (portly) Kung Fu Master? Five different videos give each character a chance to save the day, thanks to their Galaxy Player 50, and to show off some of the player’s features along the way.
At the end of each character’s video you can click to watch the other...
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