Sam on Simplicity


Like any good design site, we’ve picked up stories here and there about Sam Hecht and Kim Colin, they, the founders of the brilliant Industrial Facility in London. And here we are again. Hecht, last week, spoke at the Ars Electonica conference in Austria, as part of their “Simplicity Symposium.” We Make Money Not Art provides coverage of everything he talked about here. A little bit:

Hecht showed a picture of a glass of water similar to the one below. It would be impossible to re-create this image of the glass in real life. A glass of water is never isolated from its context, you’ll see it on a shelf, in the hand of someone, etc. When you design you have to think about everything that might surround this glass. The boundaries of design merge into the context of the glass used.