Oscar Blogger Calls Out Publicists for Use of 'Sure Fire'
Ha ha. In a blog post yesterday, indieWIRE’s Hollywood movie maven Anne Thompson suggested that publicists hyping the Oscar-qualified Sally Kirkland live action short African Chelsea should have stayed away from the word “sure fire.”
The expression appears in both the press release headline and body-text, although it turns out the real culprit looks to be populist film critic Leo Quinones. On one of his “Film Freak” KFWB-AM broadcasts, it was he who first deemed the short to be “a sure fire Oscar nominee.”
FishbowlLA
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in