Salesforce’s Latest Product Aims to Create a Complete Customer Profile for Companies

But it’s already facing stiff competition

Dreamforce, Salesforce’s annual conference, is starting off with a new product aimed at helping companies create stronger customer profiles.

Salesforce Customer 360 brings in data points from a variety of sources to create a singular customer ID on the Salesforce platform. The ID gives companies a more complete profile of who customers are and how they shop without having to comb through all the different customer-relationship-management data systems they use.

With the new tool, companies can bring in data points from other Salesforce products like Commerce and Marketing Cloud as well as any platform that works with MuleSoft, which was acquired by Salesforce earlier this year, like a point-of sale-system that also has data on a customer.

“Effectively, what we’re doing is creating a graph of who your customer is,” said Patrick Stokes, svp, product management, Salesforce.

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