Salesforce’s Holiday Shopping Season Predictions Show Increased Growth for Mobile and Instagram

It's a mobile-first world

For any retailers or brands still wondering how to approach the holiday season, there’s only one thing to know: it’s a mobile-first world and it’s where consumers want to search, shop and buy.

At least, that’s according to Salesforce, which released a report detailing several predictions companies can expect to see this coming holiday season. For example, for the first time, 46 percent of all orders will occur on mobile and “ecommerce traffic” from mobile, will grow 19 percent year over year.

“Shoppers are continually on the go and this holiday season is no different,” said Rob Garf, vp, industry strategy and insights for Salesforce Commerce Cloud.

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