Salesforce Buys Social Media Monitor Radian6 to Bring Brand Mentions Into CRM

Industry leading social media monitoring company Radian6 has been acquired by customer relationship management, customer service, and sales enterprise cloud computing giant Salesforce. Radian6’s technology for culling brand mentions from data streams including public Facebook user status updates, Page updates and wall posts will be integrated into Salesforce’s offering.

Radian6 will continue to operate independently, and customers won’t experience any stoppage of service. The acquisition for $326 million in cash and stock will help Salesforce upsell Radian6 clients, who include Microsoft, Comcast, and Pepsi, to packages where brand mentions can be efficiently linked to customer profiles.

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