Salesforce Buys Buddy Media for $689 Million
Salesforce, the enterprise cloud computing company dedicated to helping businesses manage their employees and marketing, has announced that they will be buying Buddy Media, a social media marketing platform, for $689 million. The plan is to combine Salesforce Radian6, a social media listening platform with the new Buddy Media offering to create an all in one platform to help businesses market themselves over social networks.
Salesforce, the enterprise cloud computing company dedicated to helping businesses manage their employees and marketing, has announced that they will be buying Buddy Media, a social media marketing platform, for $689 million (up to $745 million according to the SEC filing. The plan is to combine Salesforce Radian6, a social media listening platform with the new Buddy Media offering to create an all in one platform to help businesses market themselves over social networks.
Buddy Media dedicates themselves to helping marketing teams and agencies organize their social media marketing content.
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