Luxury department store chain Saks Fifth Avenue partnered with chatbot company Headliner Labs to launch a Holiday Gift Guide chatbot on Facebook Messenger for the second year in a row.
Users can begin chatting with the chatbot by either visiting the Saks Fifth Avenue Facebook page and clicking the “Send a Message” button, or by searching for Saks Fifth Avenue within the Messenger application.
From there, users can take a quiz to see recommended gifts “For Him,” “For Her” or “For Kids.”
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