LONDON—In what has been an unprecedented and tough year for many, U.K. supermarket Sainsbury’s has pared back its usual blockbuster holiday ad and instead released three shorter spots that are a nostalgic celebration of family memories.
Each story ends with the line “Food is Home. Home is Christmas”—and are an ode to the power that Christmas food, and the unique family traditions surrounding it, has to transport us back to happy memories shared together. The home-movie style films aim to unite feelings of loss, longing, love, and hopefulness, the retailer said.
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