Ryan Lochte and Reality TV: A Perfect Match?

Take a moment this morning to imagine that you’re Ryan Lochte: You’ve just won two gold medals, two silvers and a bronze. You’ve appeared on the covers of Vogue, Time, and Men’s Journal. Most importantly, you’ve managed to defeat your arch nemesis and teammate Michael Phelps to reign atop the ranks of chlorine-tinged supermen for one brief, shining moment.

Now that you’ve made your mark on the world of sport, earned your 15 minutes as an international “brand” and made your requisite appearance in the British

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in