Jay-Z For A Day — How Tumblr Accidentally Turned NewTeeVee’s Ryan Lawler Into The Greatest Rapper Alive

Earlier this week when Jay-Z launched his new lifestyle site at LifeAndTimes.com, GigaOM's NewTeeVee site editor Ryan Lawler was magically transformed into a temporary celebrity.

Earlier this week when Jay-Z launched his new lifestyle site at LifeAndTimes.com, GigaOM Video site editor Ryan Lawler was magically transformed into a temporary celebrity.  How did it happen?  Ryan has a Tumblr at LifeAndTimes.org and, as you can imagine, the striking similarities between the two domains caused some confusion for Jay-Z fans.

Following the launch of Jay-Z’s site, we received a tip that said that the site was being powered by Tumblr and we posted about it

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